Joline Jolink
Flagship Store

Ontwerp en realisatie

Interieur architectuur

Joline Jolink

Rotterdam, Nederland

Mariska Kerpel

Eva Reuvers


Joline Jolink is a dutch fashion brand, located in Rotterdam.
The scope of the design was to translate the user experience from webshop to physical flagship store, creating an interior that suits the brand identity.

By intelligently using the space, the 65m2 gained more in-store inventory space. The new interior provides hidden storage systems and birch-wood items that hide in-store inventory from the eye of the customer. 

Kleur, berken, gecoat en geborsteld alluminium, een Forbo vloer en Interface vloer. 

The clean and simple lines of the interior lets the garments speak for themselves. Sustainability and clean lines are as important in the design as the collection itself.

The fresh and bright vibe in the front of the store morphs into a comforting fitting area in the back, that welcomes the customer to try on the garments.

A cup of coffee, the sense of nature and the bright daylight bring serenity to the fitting area. The comfort of the blue carpet and the azure blue walls with their wooden spatial elements make sure customers have a more relaxed mood fitting.